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By Isareeya Saipetch Founder & Principal Advisor, Oneness World Consulting Across the UAE fitness and wellness market, one truth is becoming clearer: equipment and interiors attract attention, and trainers keep clients. In boutique fitness and Pilates especially, the trainer is the attract attention, and trainers keep clients. In boutique fitness and Pilates especially, the trainer is the brand in motion, and the trainer is also a measurable driver of retention, referrals, an

By Isareeya Saipetch Founder & Principal Advisor, Oneness World Consulting   The UAE fitness and wellness market is entering a more mature, more demanding phase. Market research firm IMARC estimates the UAE health and fitness club market reached USD 484.4 million in 2024  and projects growth to USD 742.9 million by 2033 . At the same time, the Global Wellness Institute (GWI) estimates the UAE’s broader wellness economy at USD 40.8 billion  (2019–2024 period), positioning well

By Isareeya Saipetch Founder & Principal Advisor, Oneness World Consulting UAE fitness and wellness spaces have upgraded dramatically in the last few years. Boutique studios and performance gyms are now expected to deliver premium aesthetics, high service standards, and consistent results. This evolution is happening alongside major economic momentum in wellness: the Global Wellness Institute estimates the UAE wellness economy at USD 40.8 billion , reflecting sustained demand